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With the rapid growth of the electronic media which has created multinational global markets, careers in commercial art, often called ‘applied art’, have received a new lease of life and have become more interesting, glamorous and rewarding. The field includes a several categories of art techniques including illustration, graphic designing, photography, television commercials, music videos, animation, and computer arts.
Basic training in fine arts (including commercial art) is best acquired by enrolling for a bachelor of fine arts study program which is offered by universities in their colleges of art and crafts. The most reputed BFA programs in the country are offered by: Sir J. J. School of Arts, Mumbai; Faculty of Fine Arts, M. S. University, Baroda; College of Art, New Delhi;Kala Bhawan, Vishwa Bharati University, West Bengal; Sir J. J. Institute of Applied Arts, Mumbai; Government College of Arts and Crafts, Chennai; College of Art, Chandigarh; College of Art, Lucknow; Faculty of Fine Arts, Banaras Hindu University, Varanasi
The demand for commercial artists is booming as advertising agencies, publishing houses, interior design and decoration firms, television film production houses, television channels and dotcom companies scramble for their services. With so much going on in an ad agency, life can never be dull.